Hello! I’m Jacob Rosenberg, and I work in AOL’s Operations group. I started this blog to get into the conversation about what’s going on in the industry, and to give back to the community which has grown up on the Internet.

So, who am I, and why is anything I say interesting? I’ve been with AOL for over 5 years in Operations. We’re the group which runs the systems that make up every product that’s part of AOL, from the classic service to our email system to the AIM service, to web sites like Mapquest,, and

Most of the time I’ve been at AOL, I’ve worked in group called Web Operations. They run big web properties for AOL – we’re talking about thousands of servers and billions of hits a day. I’ve been part of major releases of products like and, Mapquest and AIM. I’ve been part of events that spanned the highs of Live8 and our Super Bowl coverage and the lows of keeping the servers running on 9/11.

It’s a heck of a fun job — the web has re-emerged as a place with interesting innovation, and AOL is heading headlong towards that world. In the last year, we’ve launched a major free portal,, reinvented as a community-edited portal, and built a world class web delivery infrastructure.

So, why is this interesting? I’d have to say the challenge is the scale, the complexity, and the speed of execution. There are always new things pushing at the edges of the possible. I’ll talk about what’s possible, and what would be interesting to do, and perhaps get some good discussion going about what might be next. I hope to see you there.

3 thoughts on “Introductions”

  1. Welcome to the blogosphere, Jacob!

    (First comment.)

    You make AOL sound like such a great place to work. I wish I worked for the same AOL you do. šŸ˜›

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